Satisfying the rational and emotional needs related to the product is no longer sufficient. Increasingly, the consumer seeks an exclusive and trustful relationship with the brand he chooses.
What is BlueBerry RFID reader and how does it work?
BlueBerry is an RFID key fob reader capable of reading a UHF / HF RFID tag and transmit it via Bluetooth® to any device equipped with that interface. With the push of a single button, this easy-to-use device allows the reading and transmission of RFID tag data to a mobile device.
A low cost tracking RFID reader of the size of a keyring allows the user to identify and track a specific object. The technology is quite simple to use: a tag (consisting of a microchip and an antenna) is placed on the object to be tracked and a reader is used to capture the data that can be transferred to either smartphones or PCs
An RFID tag is an electronic component made up of a chip and a small antenna. The tag has a small memory which can contain data and it has the ability to transmit them without the need of power, exploiting the energy that the antenna absorbs when it is illuminated by an RFID reader.
In the case of small-scale goods the problem to be faced is the, extremely limited, space available to apply the tag. Murata, a Japanese company that has gained excellent know-how in the development of multi-layer ceramic substrates, has created a new RFID tag, MAGICSTRAP tag, really tiny, but at the same time robust and resistant, which can be affixed or integrated into objects of small surfaces.
BlueBerry is a range of small and easy to use HF/UHF RFID portable readers. Continue reading “The BlueBerry TERTIUM Technology supports BLE radio.”
The light out of the tunnel.
This is the allegory that we have chosen to introduce the new “Tunnel” function of our RFID HF ISO 15693 readers.